Even Measure
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A cook's hands scattering flour through a beam of warm light in a dark kitchen A baker in a white shirt at a wooden table, a round of dough in a wide spill of flour, in soft morning light

Coming to iPhone this winter

Any recipe, at the size of your table.

Even Measure brings in a recipe from a link, a photo, a paste or a video, then scales it the way a good cook would. Cups or grams. Fractions you can actually measure. A plain note when something changes.

Try the measure Join the waitlist
  • Cups and grams
  • Fractions you can measure
  • °F and °C, side by side
  • Pans scaled by area
  • A note when the method changes

01 · The Measure

Slide the brass. The recipe follows.

This is the ruler from the app. Drag it, keep scrolling, or use ← →. Every amount is worked out again by the app's own engine and rounded to something you can pick up with a real spoon. Watch the margin: when a bigger or smaller batch changes how you cook, it says so.

The batch

cookies

1× · as written

350°F · 175°C 11 min a sheet, 1 hr chill

Jump

Amber marks what changed

Ingredients · for 24 cookiesBrown Butter Chocolate Chip Cookies

  1. 1cupunsalted butter, browned, then cooled227 g227 g
  2. 1¼cupsdark brown sugar, packed250 g250 g
  3. ½cupgranulated sugar100 g100 g
  4. 2largeeggs
  5. 1egg yolk
  6. 2tspvanilla extract
  7. 2¾cupsall-purpose flour, spooned and leveled345 g345 g
  8. 1tspbaking soda6 g6 g
  9. 1¼tspkosher salt4 g4 g
  10. 10ozdark chocolate, chopped285 g285 g

As written. Move the brass and the notes arrive here.

½×181×3036422×5460663×

02 · Falls into place

Thirty-six cookies. Every number in its place.

Change the size and the app does the thinking a good cook does on the back of an envelope: every cup worked out again, the eggs kept whole, the odd half yolk explained in the margin, the oven in both scales.

Every number on this phone comes from the app's own scaling engine, the same one you can try below.

Chocolate chip cookies piled in a paper-lined basket
From Even Measure

Brown Butter Chocolate Chip Cookies

25 min + 1 hr chill350°F · 175°C

Makes
36cookies 1½×from 24

Ingredients · 10

  • 1½cupsunsalted butter browned, then cooled
  • 1⅞cupsdark brown sugar packed
  • ¾cupgranulated sugar
  • 3largeeggs
  • 2egg yolksScaled to 1½, rounded to 2. For precision: 1 yolk, plus half of a second (beat it, use about 1½ tsp / 9 g).
  • 1tbspvanilla extract
  • 4⅛cupsall-purpose flour spooned and leveled

03 · The whole kitchen

The whole kitchen, room by room.

Scaling is where it starts. Recipes come in from anywhere, live on one shelf, fill the week, walk you through the cooking and end up on one grocery list.

  1. 01 of 05

    The shelf

    Every recipe you keep, on one calm shelf, with tonight’s dinner waiting at the top. The six on this page are there the first time you open it.

    6 recipes from Even Measure · tonight, shakshuka for 6

    Recipes

    TonightShakshuka for Twofor 6 · ready 7:00 · start 6:30

    Six to start with · From Even Measure

    • Chocolate chip cookies in a paper-lined basketBrown Butter Chocolate Chip Cookies24 cookies
    • Floured hands holding a ball of pizza doughNeapolitan Pizza Dough4 dough balls
    • Shakshuka with eggs in a cast-iron panShakshuka for Two2 servings
    • A pale margarita with a dried lime wheel in low evening lightBig-Batch Margaritas8 margaritas
    • An apple crumble pie beside apples and a checked clothDutch Apple Pie9½-inch pan
    • Syrup pouring onto a stack of pancakesButtermilk Pancakes10 pancakes

  2. 02 of 05

    The door

    Paste a link, share a TikTok, snap a cookbook page or open a PDF, and it comes back as a recipe you can scale.

    One TikTok link → 10 ingredients and 4 steps · 24 cookies

    Bring in a recipe

    The copied videotiktok.com
    • Link
    • Photo
    • Text
    • File
    1. Opened the video link
    2. Asked Gemini to watch it (11 s)
    3. Read from the video
    4. Found 10 ingredients and 4 steps
    5. Brown Butter Chocolate Chip Cookies · 24 cookies
    6. Saved to your shelf
    Brown Butter Chocolate Chip Cookies1 hr 25 min · 24 cookies
    • 1cupunsalted butter, browned, then cooled
    • 1¼cupsdark brown sugar, packed
    • ½cupgranulated sugar

    When your phone can’t read a page, Gemini reads it on our server.

  3. 03 of 05

    The week

    Put dinner on a night and say when you want to eat; the app works back to when you start, and remembers the dough that needs a day.

    Ready 7:00 · start 6:30 · the pizza dough flagged the night before

    This week Oct 5–11

    • TodayMon 5
      Shakshuka for Twofor 6ready 7:00 · start 6:30
    • Tue 6Leftovers
    • Wed 7
    • Thu 8Make the pizza dough tonight. It needs a 24-hour chill.
    • Fri 9
      Neapolitan Pizza Dough6 dough ballsready 7:30 · oven 550°F · 290°C
    • Sat 10
      Dutch Apple Pie10-inch pan · about 14 slices
      Big-Batch Margaritas16 margaritas
    • Sun 11
      Buttermilk Pancakes20 pancakes

  4. 04 of 05

    The stove

    One step at a time, big enough to read from the stove, with timers found in the words, and Siri turning the page when you say “next step”.

    Step 4 of 5 · 12 eggs for 6 · a 7-minute timer, 5:12 left

    Step 4 of 5

    Make a hollow for each egg and crack them in. Cover and cook until the whites set and the yolks still move, 5 to 7 minutes.

    12large eggs

    Use a 12-inch skillet, or two pans. A crowded pan steams the eggs instead of poaching them.

    Next: Scatter the feta (6 oz) and parsley (¾ cup) over the top and bring the pan to the table.

  5. 05 of 05

    The list

    The week’s recipes become one list in the amounts a shop sells, sorted the way you walk the store.

    5 recipes · 17 eggs from 3 of them, bought as 18

    Groceries

    5 recipes · 25 items

    Produce

    • 1 head garlic9 cloves
    • 1 bunch parsley¾ cup chopped
    • 3¼ lb tart applesrecipe uses 1.41 kg
    • 16 limesfor 2 cups juice

    Dairy & Eggs

    • 18 large eggs1½ dozen · you’ll use 17
    • 6 oz feta
    • 3 sticks butteryou’ll use 2¾ · 320 g

    In the cart · 2

    • 3 red bell peppers
    • 1 lemon

    You probably have olive oil, onions, water and 4 more. Include

04 · Recorded in the app

The app itself, recorded.

Everything above is drawn to match the app. These three are screen recordings of the app itself, running on an iPhone simulator with the six recipes it starts with.

  1. The Measure Thirty-six cookies, then twelve, then twenty-four. Every amount follows the brass.
  2. Cook Mode Tap a time in the step and it becomes a timer. Shakshuka for six, steps three and four.
  3. The list Add the week and it lands as one list, aisle by aisle. Tick things off as you shop.

Recorded in the app. Nothing mocked up.

Try it

Pick a recipe. Set the table.

Six recipes we wrote for this page, worked out by the same engine as the app. Change the size, switch to grams, and read the notes in the margin. The apple pie scales by its pan, because that's how you'd bake it.

A link from any recipe site, or the ingredients and steps as text. Read on our server by Google's Gemini; what that means.

    Chocolate chip cookies piled in a paper-lined basket on dark linen

    Baking, by the cup and by the gram

    Written for this page

    Brown Butter Chocolate Chip Cookies

    25 min + 1 hr chill350°F · 175°C

    24 cookies

    as written

    Units

    Ingredients changed from the recipe as written

    1. 1cupunsalted butter, browned, then cooled
    2. 1¼cupsdark brown sugar, packed
    3. ½cupgranulated sugar
    4. 2largeeggs
    5. 1egg yolk
    6. 2tspvanilla extract
    7. 2¾cupsall-purpose flour, spooned and leveled
    8. 1tspbaking soda
    9. 1¼tspkosher salt
    10. 10ozdark chocolate, chopped

      Method

      1. Brown the butter1 cup in a light pan until it smells of toffee and the bits on the bottom turn amber. Pour it into a bowl and let it cool for 15 minutes.
      2. Whisk in the dark brown sugar1¼ cups and granulated sugar½ cup, then the eggs2 large, the egg yolk and the vanilla extract until glossy.
      3. Fold in the flour2¾ cups, baking soda1 tsp and salt1¼ tsp, then the chocolate. Cover and chill the dough for 1 hour.
      4. Scoop 2-tablespoon balls onto a lined sheet, 3 inches apart. Bake at 350°F for 11 minutes, until the edges set and the middles still look soft.

      A long dinner table lit by tall candles, with glasses and dried flowers along it

      The list

      Save me a seat.

      Even Measure is coming to iPhone this winter. Leave your email and we'll write once, when it's ready for your kitchen.

      One email when it opens, nothing else. Reply to it, or write to us, and you're off the list. Privacy

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